Growth-hackers statistics cheatsheet

Growth hackers and marketers have to work with and analyse large amounts data on a daily basis. Often we're zoned-in on calculating the key metrics such as:

Conversion rate (CR)

Customer acquisition price (CAC), or subscriber acquisition price (SAC)

Average revenue per user (ARPU)

monthly recurring revenue (MRR) - (SaaS businesses tend to focus on these)

Lifetime price (LTV), typically spoken as time lifetime customer value (LCV)

Average client time period (ACL)


However, it also helps to have a strong foundation in general statistics - which is sometimes overlooked. And you don't have to be a data science enthusiast (LIKE ME!!) to learn these concepts.

Below you will find my growth-hackers statistics cheat-sheet which covers some of the most fundamental formulas and concepts that anyone working in growth will benefit from having a basic understanding of. 

I hope you find it to be both helpful & a useful resource!


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OPTION 1: 4 page A4 version PDF

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Danny Baker

Danny has a wealth of experience in the start-up and technology sectors spanning over 10 years, and is the founder and co-founder of numerous companies and initiatives, such as Unudge, & Geartooth.

Danny's diverse skill set encompasses disruptive marketing strategy, business strategy, product design, audio production, data analysis (R, R Markdown, Python), graphics design (photoshop, Indesign, Illustrator), communications, social media marketing, project management, growth strategy, UX design, front-end web development (WP, Joomla, JS, Python, HTML, CSS), and corporate law.

Danny is also a spreadsheet expert and an online instructor, teaching at His courses have amassed over 11,000 students to date.

He also blogs regularly – you can find his posts at

You can reach Danny on twitter @DannyBlaker